Answers to a senior client’s probing questions usually evince retorts that contain the below mentioned concerns:
I really want to know that my money problems will go away; that I can fully and completely trust the individual that is helping me; and I understand the reverse mortgage concepts.
So the question becomes how I move the client from here (full of uncertainty) to
There? (Peace of mind)
When working with seniors, it is key to keep three things in mind: Number 1.
The senior client must like you. Number 2. You need to understand the issue(s) from the client’s point of view; Number 3. You need to take the fear out of the equation.
Accomplish 1, 2 & 3 and you will have more clients than you can handle. That is why it is important to be sincere. A senior, with their wealth of human experience, can spot a phony a mile away. Stop talking. Take a moment to listen to what the prospective client is trying to say to you.
It is a well known axiom of sales that people tend to do business with people that they like. So step one is to build a rapport with your prospective client. I am not speaking about insincere motives. Rather, you must genuinely be interested in the client.
The significance of his cannot be understated. People also tend to trust people they like.
Step 2 requires that you have taken the time to study and learn about the issues our elders are facing. Accordingly you will need to know about: Aging trends in this country; Care giving needs of seniors; Illnesses that affect activities of daily living; Chronic illnesses common to an aging population; Long term care issues; Social Security program; Medicare & Medicaid programs; Advance directives and have professional resources available. By the way, I am assuming that you know everything about the reverse mortgage program.
Step 3 requires that you deal with the complexity of the program. The reverse mortgage program, like other mortgage and financial programs uses a lexicon that has no meaning to the uninitiated. One of the ways that you can take the fear out of the process is to convert reverse mortgage argot to easy to understand words. For Example, “Maximum Claim Amount” and “FHA Lending Limit” become “The Magic Number”. “Principal Limit” becomes the Benefit Amount”. “Service Set Aside” becomes the “Reduction Amount”.
Because of its complexity, reverse mortgages are hard to sell.
The point to remember is that creativity could be the tool that makes “difficult” “easy”.